Evereve is a US based fashion retailer offering on-trend, contemporary apparel and accessories targeted at “Moms”. As well as stocking third party brands, the retailer has developed its own private labels. The company offers a personalised styling experience to its customers, most of whom are mums with busy lifestyles. Starting with a single store in Minnesota in 2004, within 5 years Evereve grew a strong grass roots following with stores in Illinios, Michigan and Colorado, and now has over 50 stores across 25 states, stocking both own label and 3rd party brands. In addition to its personal styling experience offered in stores, Evereve now also offers customers a subscription styling service, “Trendsend”, consisting of curated outfits delivered straight to the customer’s door.